In talking to people about content, far more of the challenges they experience relate to their ‘dynamic content.’ Dynamic content is all the content which is regular, and ever changing (blogs, articles, social media posts and networking pitches for example) – as opposed to ‘static content’ which is only changed from time to time (such […]
Back in the first of this series I gave you a single message: Website Good!! This blog also gives you a single message: Out of date website bad!!! What happens when someone visits an out of date website? You probably already know the answer to this one. You’ve probably done it yourself. You go to […]
Has it really taken me until blog five to get to the product and services pages? For most business owners, this can feel like the most important place to focus. It is, after all, where you list all the things your business offers which make you money. Very true – but hopefully by now you’ve […]
What is the second most visited page on most businesses’ websites? I only learned the answer to this one recently and it really surprised me. It’s your About pages. Strange, isn’t it but it does make sense. It may not be the second place a new visitor goes (especially not if you’ve got your home page […]
As a general rule, your Home page is the first thing that most people will see of your website. But (and this is a really big ‘but’) I want you to think of it like the front door of your house. You don’t want to leave people standing there! The idea is to invite your […]
This is one of those ‘How long is a piece of string?’ types of question. It is, however, something that deserves a bit of thought. Once you have given some thought to how your website is found and used you’ll be able to start planning out your site with that in mind. Work it out based […]
Having a website is seen as a business essential these days. One of the first steps in setting up a new business is to get a website domain (which also gives you an email address) which is right for the business. I’ve known plenty of people who even name their business based on which web […]
At the start of the year you said to yourself “This is the year that I’m going to write a book.” If you’ve been following my blog series on this topic you’ll now have a better idea of what is involved. Now, then, is the time to get organised and, by bringing it all together […]
Someone asked me recently, “How did you get published? Is it expensive?” These days, there are so many different ways to get your book into print that I thought I would share the one most people use these days – self-publishing. It is worth saying, from the outset, that I am one person, using a […]
How much of the time it takes to create a book is spent writing? Not as much as you’d think. I was once introduced to a model of writing that makes writing only 30% of the process. The bulk of the time is spent either side if the writing. We’ve already discussed planning so now seems […]
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