“You need to do more with your content?” We’ve lost count of the number of people who book a call with us and start by saying they’ve been told they should do more with their content. While it might be a true statement, it isn’t necessarily a helpful one. So they come to us and […]
We all do it every day – a quick reply, an invitation, a follow up, a set of instructions… writing emails has become ubiquitous in our daily life. First invented in 1971 and becoming common place in the mid90s when Mail servers made them easy to include in daily life, it is now estimated that […]
When you work with a content writer, they may ask you about the tone of voice to use. You probably know about tone of voice when it comes to speaking, but how can the written word have a tone of voice and how do you describe it? In writing, we use this expression tone of […]
Any busy business owner knows that one of the best ways you can give your business a leg-up and set it up to grow is to take all those tasks you do over and over again, and automate them. Anything from having a reminder to follow up on calls you’ve had, to sending regular emails […]
There are very few cases these days where a business doesn’t need a website. Anyone thinking of working with you is going to want to check you out on your website. If you don’t have one, they may ask themselves why and wonder if you’re a legitimate business. That said, the words you use on […]
Quite often, someone gets in touch with us and asks, “Can you proofread my content for me?” The answer is “Yes” but a little investigation soon shows that it isn’t proofreading they actually want, but copyediting (or even line-editing but that’s a whole different article!). So, let’s get clear on the difference between copyediting and […]
Newsletters are the cornerstone of email marketing. A regular update to clients, staff and other interested contacts makes sure you remain in mind and are adding value on a regular basis. If this is something you are planning to do as part of your marketing strategy here are some top tips to make sure it […]
The ambition to write a book is a strong one in many of us. Writing a book, of course, isn’t as easy as wanting to do it and it takes many hours of thinking and writing time to actually create your magnum opus. But supposing you have committed to all that hard work and created […]
If you are thinking about working with a writer to create words for your website, brochure, or a newsletter, it can sometimes be quite confusing to navigate which type of writer is best for you. This isn’t helped by the terms copywriter and content writer being used interchangeably. Add in technical terms, such as direct […]
For many businesses and professions, publishing a book can be a really great tool for adding credibility and setting you up as an authority. If you’ve considered this, and plans are afoot, you are probably starting to appreciate just what is involved in writing a book. If that excites you, you’ve most likely made a […]
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