In every blog series, I always create a short version, so if you’re in a hurry or need a refresher, you can just come here and get the highlights. Let’s dive in. Content is not one big amorphous blob Content is anything which adds value to the audience, and as a result there are a […]
IF you know what kind of content you want to provide, life becomes so much easier if you plan ahead. This will not only help you produce content, but also maintain an audience who are more likely to follow your work. 1. Audience, audience, audience I say it a lot but always think about your […]
You know what content is, and what kind of content you can provide, but something’s stopping you producing it. What’s going on? Why are you finding it so hard to get started and keep going? In my experience, there are four main obstacles to creating your content “I’ve got nothing original to say!” The first […]
Content is anything which adds value to the audience. It’s a great definition, but ‘anything’ is such a vague description, and this is part two where we’re delving into the different types of content and when you might want to use them. In the last blog post, we talked about written and visual content. In […]
Content is anything which adds value to the audience. It’s a great definition, but ‘anything’ is such a vague description, so over the next two blogs, we’re going to go into the different types of content and when you might want to use them. The written word Written content can take the form of articles, […]
‘Content’ is such a buzzword these days, and it’s a concept surrounded by myths and anecdotes. Every small business owner has been told at some point that, “You need good content.” Yet, when you dig a bit deeper, you find that ‘you need good content’ creates a lot of confusion and anxiety and, as a […]
Over the last six posts, we’ve delved into how to write. Not the mechanics of syntax and grammar and sentence structure – but how to get you writing in the first place. For those of you who like edited highlights, here’s a short summary of each of the articles, so you can get the gist of each in […]
In my recent blog series, I’ve been writing about tips and techniques to help you get started with your own writing. Before we move onto the next series, I wanted to share with you one tool that will help with your writing. In this case, it is a book that I’ve mentioned a few times in […]
It’s time to start writing – now don’t panic! If you’ve followed the steps outlined in our previous blogs in this ‘How to Write’ series, you’ll now have a full outline for your own article. All that should be left is to get on and write. Unfortunately, for a lot of people, this is where […]
You’ve got a target audience in mind and you’ve got all your ideas written down– now’s the time to think about the structure of your article. To do this you need to answer one question: What is the ONE THING you want your ideal reader to take away? This needs to be one very clear point and the […]
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Making Content Work for You – the Short Version
/in Making Content Work for You/by The Content AlchemistHow I do content: Behind the scenes of one small business owner
/in Making Content Work for You/by Katie Foster